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You venture over to Google to search for a new case for your smartphone, and up pops an ad for a newer version of your phone. You check out your newsfeed of your favorite social media site, and you see advertisements for a new restaurant and a dress you’ve had your eye on. Online advertisements are pervasive, showing up in all areas of our Internet, social media, and mobile experiences. Have a closer look to this term by reading further."}],["$","p","1",{"style":{"boxSizing":"inherit","WebkitTapHighlightColor":"transparent","fontSize":"16px","fontWeight":"400","lineHeight":"25px","fontFamily":"Raleway, sans-serif","textAlign":"justify","margin":"0px","color":"rgb(0, 0, 0)","paddingBottom":"20px","fontStyle":"normal","fontVariantLigatures":"normal","fontVariantCaps":"normal","letterSpacing":"normal","orphans":"2","textIndent":"0px","textTransform":"none","widows":"2","wordSpacing":"0px","WebkitTextStrokeWidth":"0px","whiteSpace":"normal","backgroundColor":"rgb(255, 255, 255)","textDecorationThickness":"initial","textDecorationStyle":"initial","textDecorationColor":"initial"},"children":"Digital marketers have been using online advertising since the first days of the web. Online Advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. These can appear in a web browser, search engine, on social media, on mobile devices, and even in email. There are many different types of online advertising, but you should know which is to be used by your business. These range from Display Ads to SEO to PPC, and are never ending."}],["$","h3","2",{"style":{"boxSizing":"inherit","WebkitTapHighlightColor":"transparent","fontFamily":"\"Encode Sans\", sans-serif","margin":"0px","lineHeight":"1.3","color":"rgb(0, 0, 0)","fontWeight":"600","fontSize":"24px","paddingBottom":"12px","fontStyle":"normal","fontVariantLigatures":"normal","fontVariantCaps":"normal","letterSpacing":"normal","orphans":"2","textAlign":"justify","textIndent":"0px","textTransform":"none","widows":"2","wordSpacing":"0px","WebkitTextStrokeWidth":"0px","whiteSpace":"normal","backgroundColor":"rgb(255, 255, 255)","textDecorationThickness":"initial","textDecorationStyle":"initial","textDecorationColor":"initial"},"children":"Types of Online Advertisements:"}],["$","p","3",{"style":{"boxSizing":"inherit","WebkitTapHighlightColor":"transparent","fontSize":"16px","fontWeight":"400","lineHeight":"25px","fontFamily":"Raleway, sans-serif","textAlign":"justify","margin":"0px","color":"rgb(0, 0, 0)","paddingBottom":"20px","fontStyle":"normal","fontVariantLigatures":"normal","fontVariantCaps":"normal","letterSpacing":"normal","orphans":"2","textIndent":"0px","textTransform":"none","widows":"2","wordSpacing":"0px","WebkitTextStrokeWidth":"0px","whiteSpace":"normal","backgroundColor":"rgb(255, 255, 255)","textDecorationThickness":"initial","textDecorationStyle":"initial","textDecorationColor":"initial"},"children":[["$","strong","0",{"style":{"boxSizing":"inherit","WebkitTapHighlightColor":"transparent","fontWeight":"700"},"children":["Display Advertising or Banner Advertising:",["$","span","1",{"children":" "}]]}],"Display or Banner ads, were the first major method used for online advertising. This online paid advertising, typically uses images and text. Most commonly, these are found on websites and blogs to redirect user’s attention to the company’s product. Working together with remarketing, display ads can have great success."]}],["$","p","4",{"style":{"boxSizing":"inherit","WebkitTapHighlightColor":"transparent","fontSize":"16px","fontWeight":"400","lineHeight":"25px","fontFamily":"Raleway, sans-serif","textAlign":"justify","margin":"0px","color":"rgb(0, 0, 0)","paddingBottom":"20px","fontStyle":"normal","fontVariantLigatures":"normal","fontVariantCaps":"normal","letterSpacing":"normal","orphans":"2","textIndent":"0px","textTransform":"none","widows":"2","wordSpacing":"0px","WebkitTextStrokeWidth":"0px","whiteSpace":"normal","backgroundColor":"rgb(255, 255, 255)","textDecorationThickness":"initial","textDecorationStyle":"initial","textDecorationColor":"initial"},"children":[["$","strong","0",{"style":{"boxSizing":"inherit","WebkitTapHighlightColor":"transparent","fontWeight":"700"},"children":["Search Engine Marketing (SEM):",["$","span","1",{"children":" "}]]}],"It is a process by which multiple methods are utilized to improve market visibility and exposure for a brand, product or service. 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Email marketing is a popular way for businesses to reach customers. In email marketing, you have the complete attention of the potential customer. Pop-up ads or other internet advertising often get in the way of what the potential customer is looking at: The content. 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A business blog is a marketing channel that helps support business growth. It basically includes the creation of textual, audio or video content on your website’s blog. It’s a practice that has a direct impact on a brand’s discoverability. This method of marketing can be quite successful, as many companies have already used it to improve their business."]}],["$","p","8",{"style":{"boxSizing":"inherit","WebkitTapHighlightColor":"transparent","fontSize":"16px","fontWeight":"400","lineHeight":"25px","fontFamily":"Raleway, sans-serif","textAlign":"justify","margin":"0px","color":"rgb(0, 0, 0)","paddingBottom":"20px","fontStyle":"normal","fontVariantLigatures":"normal","fontVariantCaps":"normal","letterSpacing":"normal","orphans":"2","textIndent":"0px","textTransform":"none","widows":"2","wordSpacing":"0px","WebkitTextStrokeWidth":"0px","whiteSpace":"normal","backgroundColor":"rgb(255, 255, 255)","textDecorationThickness":"initial","textDecorationStyle":"initial","textDecorationColor":"initial"},"children":[["$","strong","0",{"style":{"boxSizing":"inherit","WebkitTapHighlightColor":"transparent","fontWeight":"700"},"children":["Pop-Up Advertising:",["$","span","1",{"children":" "}]]}],"It is basically a window used for advertising. 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This leads more and more companies to opt to adapt their advertisements to the fastest growing medium. And contrary to what happened before, now advertisements are more intended to be viewed from a smartphone without being bothersome, whether they be text, video or images. Thus, keeping in mind that users don’t use smartphones and computers in the same way so chose a responsive design, adapt the design and make sure that your page is adapted to be seen on a mobile phone. 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This is a good option and in addition is an economical option that’s easy to configure."]}],["$","p","11",{"style":{"boxSizing":"inherit","WebkitTapHighlightColor":"transparent","fontSize":"16px","fontWeight":"400","lineHeight":"25px","fontFamily":"Raleway, sans-serif","textAlign":"justify","margin":"0px","color":"rgb(0, 0, 0)","paddingBottom":"20px","fontStyle":"normal","fontVariantLigatures":"normal","fontVariantCaps":"normal","letterSpacing":"normal","orphans":"2","textIndent":"0px","textTransform":"none","widows":"2","wordSpacing":"0px","WebkitTextStrokeWidth":"0px","whiteSpace":"normal","backgroundColor":"rgb(255, 255, 255)","textDecorationThickness":"initial","textDecorationStyle":"initial","textDecorationColor":"initial"},"children":"Effective online advertising is basically making sure that the audience of the site matches with the audience you are advertising. It should be valued in terms of the business it creates and from the new users it attracts to your site. 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